Ball is Life Drop

By Seb Salois

we run the town ball is life drop x frrap-24


This collaboration between FRRAP and We Run the Town marks the beginning of an exciting journey, and we can assure you that there’s much more in store for the future.

FRRAP, a specialized gym dedicated to athlete development, has been making waves in the industry since its establishment in 2008. Their unwavering commitment to helping athletes reach their full potential is truly commendable.

With this drop, we’re not only celebrating the opening of FRRAP’s new gym but also building upon the success of our previous collaboration with the talented Matt Kiatipis. It’s a fusion of passion, dedication, and creative energy.

Let me take a moment to share a glimpse into the inspiring story of FRRAP. Founded by two Bosnian war refugees, this gym stands as a testament to their indomitable spirit and unwavering resilience. Arriving in Canada with nothing more than their hustle and deeply rooted family values, they have truly experienced what it means to start from the bottom and rise against all odds.

I consider myself incredibly fortunate and grateful to count them as family. Our connection goes way back to when they first arrived, and witnessing their remarkable journey has been nothing short of inspiring.

Now, let’s delve into the innovative aspect of this drop—AI-generated art.

As we closely follow the developments in the Web3 realm, we’re constantly intrigued by the fascinating new world that is slowly unfolding before our eyes. While artificial intelligence (AI) may not be directly linked to Web3, there exists an intriguing connection worth exploring.

For this collaboration, we decided to push the boundaries of creativity and entrusted AI to create both designs. Seeking a pixel art style, the AI surpassed our wildest expectations, delivering results that surpassed anything we could have imagined.

This venture into AI-generated art is just the beginning. We firmly believe it opens up a whole new realm of possibilities and will continue to be an avenue we explore in the future. It propels us to challenge traditional creative boundaries and encourages us to think beyond the confines of conventional design. The potential to push the envelope and create something truly extraordinary is both exhilarating and inspiring.

Stay tuned for upcoming drops and collaborations that embody the intersection of our brand with emerging technologies. Together, FRRAP and We Run the Town are poised to make a significant impact in the industry, pushing boundaries, and inspiring individuals to strive for greatness.

This is only the beginning of an incredible journey, and we invite you to join us as we continue to innovate, uplift, and make waves in the ever-evolving world of streetwear and beyond.