Magenda – Hustling from the ground up

By Seb Salois

If there’s one aspect that truly embodies the essence of We Run the Town, it’s the exhilarating journey of the come up. It’s that relentless hustle, battling against the current, and building something remarkable out of nothing.

Over the past month, we’ve had the incredible privilege to be part of a remarkable endeavor—the launch of l’ENTITÉ, an exciting new music venue set to open its doors this October.

Allow us to introduce you to the visionary minds behind this venture—Joe Veronneau and Danick Bastien. These two individuals are making waves in the music industry, proving that they are forces to be reckoned with.

L’ENTITÉ represents just one chapter in their expansive repertoire, as they continue to forge their path in the music landscape through their brand new promotion agency, Magenda. Perhaps you’ve already heard of them from their remarkable DJ careers or their previous promotion agency, Scene Momentum.

What sets Joe and Danick apart is their unwavering dedication to creating a future that is undeniably shaped by their vision. They embody the true spirit of running the town—driven by hunger, honing their skills, fueled by passion, connected to their community, resourceful in the face of challenges, and unwaveringly dedicated to their craft.

Witnessing the way these two individuals are shaping their future is nothing short of awe-inspiring. It’s a beautiful thing to behold—their relentless pursuit of greatness, their unyielding commitment to making an impact, and their steadfast belief in their ability to leave an indelible mark on the music industry.

As we continue to collaborate with Joe and Danick in this exciting journey, we invite you to join us in witnessing the remarkable rise of these remarkable individuals. Together, let’s celebrate their success, support their endeavors, and embrace the spirit of running the town in all its glory.

L’ENTITÉ is more than just a music venue—it’s a culmination of relentless dedication, creative vision, and a whole lot of hard work. Imagine taking an outdated club space, infusing it with a fresh perspective, and pouring in copious amounts of blood, sweat, and tears. Add in the right connections and an incredible lighting setup, and you’ve got yourself an extraordinary new intimate music venue reminiscent of the iconic Boiler Room style.

This place is so unique that even before its doors have opened, nearby club owners are feeling the nervous excitement of its imminent arrival.

But let me tell you, the journey to bring L’ENTITÉ to the level it’s at today has been nothing short of extraordinary. To say that Joe and Danick, the masterminds behind this endeavor, worked tirelessly would be an understatement. They poured their heart and soul into this project, overcoming countless obstacles along the way. We’ll spare you the gritty details, but let’s just say that they pushed themselves to the point of sheer exhaustion. Ever experienced puking due to sheer fatigue? That’s the level of commitment we’re talking about here.

Of course, a project of this magnitude cannot be accomplished alone. Joe and Danick joined forces with the original owners of the venue, forming a powerful collaboration that brought this once-forgotten space back to life. But it doesn’t stop there. Magenda, their esteemed promotion agency, has also partnered with Jean-Louis Labrecque, a seasoned mentor providing invaluable guidance in the realm of booking, and Anthony Rudman, a co-owner and legal advisor, ensuring a strong foundation for success.

Now, the pictures you see below may not fully capture the finished product just yet. But we wanted to give you a glimpse behind the scenes—the view that most never get to see. It’s a testament to the passion, dedication, and unwavering commitment that has gone into transforming this space into something truly extraordinary.

We invite you to experience the magic of L’ENTITÉ for yourself, to witness the finished product firsthand, and to immerse yourself in the pulsating energy of its exclusive shows. It’s an experience you won’t want to miss, and it’s only a matter of time before this hidden gem becomes the talk of the town.

Stay tuned for updates, as we can’t wait for you to discover the unparalleled beauty of L’ENTITÉ in person.

An impressive lineup

In the next few weeks, you’ll be able to see live concerts by the likes of Connaisseur, Rymz, Lova, 20Some, David Lee, Rick Pagano, Omnikrom, Jay Scoot, Elderbrook, and many more.

Check out the complete lineup on

For more info

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