How The Hundreds are taking the culture to the next level

By Seb Salois

The Hundreds streetwear company has once again pushed the boundaries of branding. Known for their ability to create and nurture a community of dedicated fans since 2003, they have, with their latest project, Adam Bomb Squad, shown a glimpse into the future of branding.

What is Adam Bomb Squad?

Definition from the Hundreds‘ website:

«Adam Bomb Squad is an NFT project by The Hundreds, consisting of 25,000 unique combinations of bombs and accompanying backgrounds related to our history over the last two decades.»

WTF is an NFT?

Non-fungible tokens (NFTs) are digital are unique assets.They can’t be duplicated or divided. This creates digital scarcity. They have many use cases, including for digital collectibles, music, artwork, and in-game tokens.

Don’t worry if you still don’t know understand what they are. Even if they are not new new, they’re still pretty new. Especially in general use cases.

If the concept of NFT still makes you say “WTF what is NFT?” start digging into it, because this isn’t the last you’ll hear about it.

25 000 sold in 40 min

For now, even if NFTs are a mistery to you, just know that The Hundreds have created 25,000 unique variations of their logo. That each of these works of art is encoded to be traceable and authenticated. And they sold out in just 40 minutes.

This is wild!

The perks

Along side with scarcity, clout and exlusivity, here’s some perks of owning an Adam Bomb Squad.

This is where they’re taking culture to the next level. Never before has a streetwear brand use an NFT to engage their community like this. They even mention the ability to earn revenue off you the sales of clothings. This is huge!

We had to do it

We simply couldn’t sit from the sideline while one of the pioneer of streetwear changed the game like this. So we got busy on the launch day and proudly copped one their NFTs.

Here’s ours:

Check it out on

Do you own any NFTs?

If you’re already in the NFT game and want to chat about it, slide in our IG DMs. Let’s connect. Let’s run the town!